2021 : Acceptance Factor Analysis of Self Service Gas Station: A Case in Indonesia
Dr.Ir. Mokh Suef M.Sc (Eng)
In developing the Public Gas Station, the Indonesia Downstream of Oil and Gas Regulatory Agency encourages digitization of nozzles at all gas stations. The digitization of the nozzle is carried out to improve the accountability of data on distribution of fuel types. In response to this, an alternative of digitizing gas stations is initiated by making more and more self-service gas stations. Self-service Gas Station is a gas station that gives the opportunity to customers to fill fuel for their vehicles by themselves. However, the presence of the Self-Service Gas Station is still not well accepted by customers. Therefore, entrepreneurs are still reluctant to provide the self-service gas stations. For this reason, research that aims to determine the factors affecting the customer acceptance is conducted in order to increase the level of acceptance. This research was conducted using a model analyzing the acceptance factors based on the theory of the Technology Acceptance Model and the Technology Readiness Index. The research begins with building a self-service gas station acceptance model consisting of the latent variable and its indicator variables. Then a questionnaire was compiled to measure the necessary indicators. Respondents were selected from the Gas Station Self-Service customers. The data obtained were analyzed and estimated using Partial Least Square Structural Equation Modeling. The results showed that the factors affecting Perceive Ease of Use are the Steps Simplicity and the Operability, while the factors affecting Perceived Usefulness were Saving Payment Time.
Keywords: Gas Station, Technology Acceptance Model, Technology Readiness Index, Latent Variable, Indicator Variables.