2019 : PERSEPSI KEGUNAAN DAN KEMUDAHAN PENGGUNA APLIKASI PENDATAAN DASAWISMA DENGAN METODE TAM

Setiyo Gunawan S.T., Ph.D


Abstract

This study aims to examine and see the effect on the acceptance of PKK SIM technology. This study uses the TAM method (Technology Acceptance Model) by using three constructs, namely perceptions of usability, perceived ease, and technology acceptance. This study also uses regression tests using moderating variables (MRA). The results of this study indicate perceived ease of use and perceived usefulness together have a positive effect on actual technology usage. However, a very significant influence is the perception of ease of use of technology (Perceived Ease of Use).