Ellya Zulaikha : REFRAMING PARTICIPATORY INNOVATION IN A COLLABORATION WITH RURAL CRAFTSPEOPLE
Ellya Zulaikha ST, M.Sn, Ph.D
The 4th Participatory Innovation Conference 2015
Participatory Innovation Rural Craft
Rural craftspeople are currently struggling to gain market because of the tight competition with modern craft industries. Although craftspeople have outstanding skills in treating materials, their limitations in producing innovative craft product resulted in the difficulties in gaining market. There were some top-down approach assistances for rural craftspeople, such as design assistance by putting designers as leaders for craftspeople. Designers usually asked craftspeople to follow designers\ plan. Although this is often successful, it overlooks craftspeople’s capacity to reveal their uniqueness as a starting point in producing innovative craft products. Concerning this fact, this research proposed participatory innovation approach to help craftspeople\s revealing their unique characteristics as an inspiration to produce innovative products using a bottom-up approach by placing designer to follow craftspeople\s concept. Furthermore, this research suggests that innovation in the rural crafts industry does not only relate to economic value but also social value.